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Brand Development and Management

The brief was to create a supermarket product (or range) in sustainable packaging. My initial idea was to create packaging for plant-based mince. After thorough research, surveys and critical thinking, I refined my idea to suit the target demographics. I followed design processes to establish an appropriate product and brand for mainstream supermarkets. This idea was then supported by implementing a brand management process.


* NB: This was a student project at Torrens University / Billy Blue design College, and not an actual product or campaign for Midsumma Carnival.


Mockup designs of sustainable stand-up pouches:


Watch video presentation of development of the product and the Veggolicious brand:


Watch video presentation of planning and managment the Veggolicious brand:


© Copyright 2026 Stephen Anderssen